New aspect of looking at innovation - say no to 1000 different things and concentrate on the essence.

Steve Jobs: Get rid of the crappy stuff, Article by Carmine Gallo, Forbes

Main thoughts that I liked in this article are:
- Get rid of the crappy stuff and focus on the good stuff.
- While anyone can learn the principles that drive Apple’s innovation, few businesses have the courage to do so.
- A designer knows he has achieved perfection not when there is nothing more to add, but when there is nothing left to take away.
- Your customers demand simplicity and simplicity requires that you eliminate anything that clutters the user experience — whether it be in product design, website navigation, marketing and advertising materials and presentation slides.
- Innovation is saying ‘no’ to 1,000 things.