Part II
Analyzing Strategy
Analysis include 4 areas:
Assess business context: helps define company's boundary positioning by analyzing the industry’s trend's and disruptors, by defining what opportunities can be pursued and their associated risks, and sorting out the opportunities that will not be pursued. It provides the high level of industry understanding. It helps framing choices concerning company's boundary’s positioning. It also include analysis and identification of IT trends, disruptors, opportunities and risks.
Analyze customers: includes analysis of current and future customers by identifying pressing customer's problems and determination how existing and future products and services can resolve these problems. It is done by talking and observing customers, involve them in designing the products. The goal is to help framing the choices regarding a company's market positioning. IT solutions for collection the a real time data and interact with future and current customers is an important foundation for market positioning decisions.
Analyze competitors and substitutes: helps understand what alternatives customers have, which firms offers different solution, how different this solutions are, how much customers are willing to pay. The goal is to help framing the choices regarding a company's product positioning. IT can serve as a source of differentiation and proprietary advantage.
Assess the business network: analyzes the network of suppliers, distributors and other partners who will be included to implement the strategy. It helps frame more choices regarding the role a company plays and its positioning within business network.
Resources:
L. Applegate, R. Austin, D. Soule. Corporate Information Strategy and Management, 2009
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